Indian Consumer Up close_EQUITY RESEARCH | June 1, 2016
Just as China has the phrase “衣 (clothing) 食 (food) 住 (shelter) 行 (mobility)“ to describe life’s essential needs, India...
Month: March 2017
FIVE STEPS TO OPTIMISING MARKETING MIX STRATEGIES
It’s tough being a marketer today. Consumers have a barrage of choices in front of them. Which kind of leaves...
Measurement of consumer emotions – Neuroscience for AD TESTING
Checking on the emotions Numbers are known to be coldly accurate but thoroughly incapable of assessing softer aspects like consumer...
College knowledge_ nobody will tell you this.
you wouldn't believe if were told in college that everyone struggles professionally at some point. The degree and nature may vary....
10 necessary mistakes to make before 30.
If you haven’t made mistakes in your professional life, you are going nowhere. Here are some necessary mistakes everyone should...
Fads n Fallacies of startup CEO’s. Watch the fallout.
When CEOs let these fallacies influence the decision making, it is tough going. Particularly with regards to Marketing. Not that...
