62% of Indian viewers like seeing ads for products and services online.
A video ad tech company has revealed findings from a study which says - 62 per cent of Indian viewers...
Visiting Professor
The singularity towards identifying and mining consumer insights is what drives him -- Seasoned Content Creator, Writer -- Built & nurtured powerful Global and Indian brands that have won consumer confidence & delivered outstanding business results
the Hacking Spirit will not take the Start Ups too far.
Roughly translated, hacking is Jugaad. Jugaad is constituted as cutting corners. Most of all, finding ways to put in less...
What is changing the consumer buying behavior in India?
Education, age, income, economic scenario, media, and technology play a predominant role in the way Indians shop today. The Indian...
Indian Consumer Up close_EQUITY RESEARCH | June 1, 2016
Just as China has the phrase “衣 (clothing) 食 (food) 住 (shelter) 行 (mobility)“ to describe life’s essential needs, India...
FIVE STEPS TO OPTIMISING MARKETING MIX STRATEGIES
It’s tough being a marketer today. Consumers have a barrage of choices in front of them. Which kind of leaves...
Measurement of consumer emotions – Neuroscience for AD TESTING
Checking on the emotions Numbers are known to be coldly accurate but thoroughly incapable of assessing softer aspects like consumer...
