What is changing the consumer buying behavior in India?
Education, age, income, economic scenario, media, and technology play a predominant role in the way Indians shop today. The Indian...
Visiting Professor
The singularity towards identifying and mining consumer insights is what drives him -- Seasoned Content Creator, Writer -- Built & nurtured powerful Global and Indian brands that have won consumer confidence & delivered outstanding business results
Indian Consumer Up close_EQUITY RESEARCH | June 1, 2016
Just as China has the phrase “衣 (clothing) 食 (food) 住 (shelter) 行 (mobility)“ to describe life’s essential needs, India...
FIVE STEPS TO OPTIMISING MARKETING MIX STRATEGIES
It’s tough being a marketer today. Consumers have a barrage of choices in front of them. Which kind of leaves...
Measurement of consumer emotions – Neuroscience for AD TESTING
Checking on the emotions Numbers are known to be coldly accurate but thoroughly incapable of assessing softer aspects like consumer...
College knowledge_ nobody will tell you this.
you wouldn't believe if were told in college that everyone struggles professionally at some point. The degree and nature may vary....
10 necessary mistakes to make before 30.
If you haven’t made mistakes in your professional life, you are going nowhere. Here are some necessary mistakes everyone should...
