Measurement of consumer emotions – Neuroscience for AD TESTING
Checking on the emotions Numbers are known to be coldly accurate but thoroughly incapable of assessing softer aspects like consumer...
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College knowledge_ nobody will tell you this.
you wouldn't believe if were told in college that everyone struggles professionally at some point. The degree and nature may vary....
10 necessary mistakes to make before 30.
If you haven’t made mistakes in your professional life, you are going nowhere. Here are some necessary mistakes everyone should...
Fads n Fallacies of startup CEO’s. Watch the fallout.
When CEOs let these fallacies influence the decision making, it is tough going. Particularly with regards to Marketing. Not that...
How often do you read the newspaper peacefully?
'Find out' if you are rushing around and attempting to juggle too many things and burning out. Answer these 6 questions*_...
SPOT.PICK.PROVOKE an insight.
SPOT.PICK.PROVOKE an insight, that is what the marketing thinking platform lets you do. Discover the relevant consumer insights. The insight that you...
