AI Oracles: Unveiling the Future of Consumer Insights with Artificial Intelligence
In the annals of human history, oracles were revered figures, believed to possess the ability to predict the future. Fast...
Social Insights
The Empathy Equation: Human-Centric Design in Future Consumer Insights
We live in a world awash in data yet drowning in irrelevance. As businesses, we often confuse the forest for...
Gen Z Unboxed: Cracking the Code of the Next Wave of Consumers
First off, let's tackle a big misconception about Gen Z: that they're a generation with short attention spans. This notion...
Crafting Compelling Content: A Guide to Creating Engaging Marketing Messages
In today's digital age, where attention spans are shorter than ever, capturing the interest of your target audience is crucial...
Everyone is ‘Thinkfeeling’ these days? Find about this new consumer way.
'Thinkfeeling' is an equal proportion of thinking and feeling about something. Everyone uses Thinking for some decisions and Feeling for others....
The age of ‘short-lived’ content is here. Are you ready?
Not many moons ago, the gold standard in content creation was to pass the test of time. Content which has...
