The Four Pillars of Digital Marketing Success
Navigating strategic digital success requires a calculative approach. To achieve success in digital marketing, it's essential to focus on four...
Visiting Professor
The singularity towards identifying and mining consumer insights is what drives him -- Seasoned Content Creator, Writer -- Built & nurtured powerful Global and Indian brands that have won consumer confidence & delivered outstanding business results
Beyond Demographics: The Rise of Quantum Segmentation in Consumer Insights
Understanding consumers has always been the golden thread in the intricate tapestry of modern business. Traditional segmentation, rooted in demographics,...
AI Oracles: Unveiling the Future of Consumer Insights with Artificial Intelligence
In the annals of human history, oracles were revered figures, believed to possess the ability to predict the future. Fast...
The Silent Majority: Unraveling the Insights of Non-Verbal Consumer Signals
Non-verbal signals inculcate unspoken cues that often convey deeper meaning, more than words alone. These signals include facial expressions, body...
Consumer Data Alchemy: Turning Insights into Gold for Future Marketing
In the boundless expanse of today’s digital economy, a new form of alchemy is driving the fortunes of forward-thinking corporations:...
Psychographics 2.0: Uncharted Territories of Deep Consumer Understanding
In a hypercompetitive market with vast data, the study of understanding consumer behaviour is the cornerstone of business success. With...
