Psychographics 2.0: Uncharted Territories of Deep Consumer Understanding
In a hypercompetitive market with vast data, the study of understanding consumer behaviour is the cornerstone of business success. With...
Visiting Professor
The singularity towards identifying and mining consumer insights is what drives him -- Seasoned Content Creator, Writer -- Built & nurtured powerful Global and Indian brands that have won consumer confidence & delivered outstanding business results
The Empathy Equation: Human-Centric Design in Future Consumer Insights
We live in a world awash in data yet drowning in irrelevance. As businesses, we often confuse the forest for...
Gen Z Unboxed: Cracking the Code of the Next Wave of Consumers
First off, let's tackle a big misconception about Gen Z: that they're a generation with short attention spans. This notion...
Maximizing Advertising ROI: Strategies to Optimize Your Marketing Budget
In the Indian market, where competition is fierce and diverse, maximizing the Return on Investment (ROI) from advertising is crucial...
Crafting Compelling Content: A Guide to Creating Engaging Marketing Messages
In today's digital age, where attention spans are shorter than ever, capturing the interest of your target audience is crucial...
Ahead of the Curve: Exploring Future Trends and Technologies in Consumer Marketing
Welcome to the exciting world of consumer marketing, where trends and technologies constantly evolve, shaping how businesses interact with their...
