Psychographics 2.0: Uncharted Territories of Deep Consumer Understanding
In a hypercompetitive market with vast data, the study of understanding consumer behaviour is the cornerstone of business success. With...
consumer insights
The Empathy Equation: Human-Centric Design in Future Consumer Insights
We live in a world awash in data yet drowning in irrelevance. As businesses, we often confuse the forest for...
Abandoned Carts No More; 6 Tips to enhance Conversion Rate
Building and maintaining an online store takes a lot of effort in setting up from scratch. It's about building a...
SPOT.PICK.PROVOKE an insight.
SPOT.PICK.PROVOKE an insight, that is what the marketing thinking platform lets you do. Discover the relevant consumer insights. The insight that you...
