Beyond Demographics: The Rise of Quantum Segmentation in Consumer Insights
Understanding consumers has always been the golden thread in the intricate tapestry of modern business. Traditional segmentation, rooted in demographics,...
Women
AI Oracles: Unveiling the Future of Consumer Insights with Artificial Intelligence
In the annals of human history, oracles were revered figures, believed to possess the ability to predict the future. Fast...
Wines and Indian consumer behavior.
India is an important emerging market for wines. India’s immense and evolving consumer population presents a sizable number of opportunities. Although...
Children come first for Indian mothers more then their counterparts around the world.
Shouldn’t mothers take care of themselves first? A study finds that Indian mothers are 36 times more likely than their peers...
