Beyond Demographics: The Rise of Quantum Segmentation in Consumer Insights
Understanding consumers has always been the golden thread in the intricate tapestry of modern business. Traditional segmentation, rooted in demographics,...
Understanding consumers has always been the golden thread in the intricate tapestry of modern business. Traditional segmentation, rooted in demographics,...
In the annals of human history, oracles were revered figures, believed to possess the ability to predict the future. Fast...
India is an important emerging market for wines. India’s immense and evolving consumer population presents a sizable number of opportunities. Although...
Shouldn’t mothers take care of themselves first? A study finds that Indian mothers are 36 times more likely than their peers...