Beyond Demographics: The Rise of Quantum Segmentation in Consumer Insights 
AI Oracles: Unveiling the Future of Consumer Insights with Artificial Intelligence 
Fads n Fallacies of startup CEO’s. Watch the fallout.
When CEOs let these fallacies influence the decision making, it is tough going. Particularly with regards to Marketing. Not that...
How often do you read the newspaper peacefully?
'Find out' if you are rushing around and attempting to juggle too many things and burning out. Answer these 6 questions*_...
SPOT.PICK.PROVOKE an insight.
SPOT.PICK.PROVOKE an insight, that is what the marketing thinking platform lets you do. Discover the relevant consumer insights. The insight that you...
what is a good marketing insight?
A marketing insight is to discover a penetrating truth about the consumers based on their behaviour, experiences, beliefs, needs and desires. These select...
the suddenness of life
burey wqat mein saath (being available during bad times) has more impact than the absence at happy events.