Maximizing Advertising ROI: Strategies to Optimize Your Marketing Budget 
Crafting Compelling Content: A Guide to Creating Engaging Marketing Messages 
the Hacking Spirit will not take the Start Ups too far.
Roughly translated, hacking is Jugaad. Jugaad is constituted as cutting corners. Most of all, finding ways to put in less...
What is changing the consumer buying behavior in India?
Education, age, income, economic scenario, media, and technology play a predominant role in the way Indians shop today. The Indian...
Indian Consumer Up close_EQUITY RESEARCH | June 1, 2016
Just as China has the phrase “衣 (clothing) 食 (food) 住 (shelter) 行 (mobility)“ to describe life’s essential needs, India...
FIVE STEPS TO OPTIMISING MARKETING MIX STRATEGIES
It’s tough being a marketer today. Consumers have a barrage of choices in front of them. Which kind of leaves...
Measurement of consumer emotions – Neuroscience for AD TESTING
Checking on the emotions Numbers are known to be coldly accurate but thoroughly incapable of assessing softer aspects like consumer...
College knowledge_ nobody will tell you this.
you wouldn't believe if were told in college that everyone struggles professionally at some point. The degree and nature may vary....