How to use social media to find powerful consumer insights.
Brands using social media as a mere CRM tool or for tracking brand sentiments, are losing big. Social media provides enormous consumer...
Spot. Pick. Provoke an insight
Brands using social media as a mere CRM tool or for tracking brand sentiments, are losing big. Social media provides enormous consumer...
India is an important emerging market for wines. India’s immense and evolving consumer population presents a sizable number of opportunities. Although...
The big detergent brands from the stable of Hindustan Unilever and Procter & Gamble either lost market share to regional...
Shouldn’t mothers take care of themselves first? A study finds that Indian mothers are 36 times more likely than their peers...
A video ad tech company has revealed findings from a study which says - 62 per cent of Indian viewers...
Roughly translated, hacking is Jugaad. Jugaad is constituted as cutting corners. Most of all, finding ways to put in less...