Wines and Indian consumer behavior.
India is an important emerging market for wines. India’s immense and evolving consumer population presents a sizable number of opportunities. Although...
Audience Insights
What is changing the consumer buying behavior in India?
Education, age, income, economic scenario, media, and technology play a predominant role in the way Indians shop today. The Indian...
Indian Consumer Up close_EQUITY RESEARCH | June 1, 2016
Just as China has the phrase “衣 (clothing) 食 (food) 住 (shelter) 行 (mobility)“ to describe life’s essential needs, India...
Measurement of consumer emotions – Neuroscience for AD TESTING
Checking on the emotions Numbers are known to be coldly accurate but thoroughly incapable of assessing softer aspects like consumer...
Fads n Fallacies of startup CEO’s. Watch the fallout.
When CEOs let these fallacies influence the decision making, it is tough going. Particularly with regards to Marketing. Not that...
