How to use social media to find powerful consumer insights.
Brands using social media as a mere CRM tool or for tracking brand sentiments, are losing big. Social media provides enormous consumer...
Visiting Professor
The singularity towards identifying and mining consumer insights is what drives him -- Seasoned Content Creator, Writer -- Built & nurtured powerful Global and Indian brands that have won consumer confidence & delivered outstanding business results
Wines and Indian consumer behavior.
India is an important emerging market for wines. India’s immense and evolving consumer population presents a sizable number of opportunities. Although...
National detergent brands losing to homegrown brands.
The big detergent brands from the stable of Hindustan Unilever and Procter & Gamble either lost market share to regional...
Children come first for Indian mothers more then their counterparts around the world.
Shouldn’t mothers take care of themselves first? A study finds that Indian mothers are 36 times more likely than their peers...
62% of Indian viewers like seeing ads for products and services online.
A video ad tech company has revealed findings from a study which says - 62 per cent of Indian viewers...
the Hacking Spirit will not take the Start Ups too far.
Roughly translated, hacking is Jugaad. Jugaad is constituted as cutting corners. Most of all, finding ways to put in less...
